Perhaps even more predictable than

Perhaps even more predictable than Canadian companies trying
to make money with tiresome pro-canadian
bits is Americans, if they even notice, responding by making fun of
Canada as defining ourselves
in terms of not being American. Hey, you know what? We're Canadian. We're different, that's all, and in real ways.
I really believe that most Canadians do not really view a beer
commercial as representing their national identity.